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Final Call for
Silver Medal Nominations
The final deadline for Silver
Medal and Young Professional nominations is extended until
Friday, April 18. Only one day left!. Know someone
who fits the bill?
Click
here for Nomination Form!
The Silver
Medal Award is the highest prestige
bestowed by the Atlanta Ad Club. The award recognizes an individual
who has made a significant contribution to advertising and who
continually furthers industry standards, creative excellence and
responsibility in areas of social concern.
The Young
Advertising Professional Award recognizes a young, talented
advertising professional, between the ages of 18 and 31, who has
made outstanding contributions to their organization and
community.
And, don't miss the Silver Medal Awards Luncheon on May
20 with featured speaker John Boone, Co-founder of BooneOakley at 103West in Buckhead.
Click
here for the nomination form and to
register for the luncheon.
I
wanna know
A number of people have been asking for
info on our Host for this year's Addy Awards in February, Brad
Davidorf. Based in Atlanta, Brad is represented by the William
Morris Agency in NYC and LA, and locally
by Richard Hutchison. His voice has been heard on TBS, ESPN, Starz!
and the Upcoming Planet Green, as well as on commercial spots for
clients such as Ford, Toyota, Coinstar, NAPA Auto Parts, McDonald's,
Blue Cross/Blue Shield and many, many others. For online demos and
more information go to Brad's Website: http://www.voxbox.com.
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UPCOMING
EVENTS
AAC Evening with John Colasanti of
Carmichael Lynch
Join the AAC at Manuel's
Tavern on May 13, 2008 as they host John
Colasanti.
As CEO of Carmichael
Lynch, John is responsible for leading
and motivating CL's brand teams to accomplish incredible
brand-building feats for clients like Harley-Davidson, Northwest
Airlines, Porsche and A.G. Edwards. CL has won the coveted O'Toole
Award, presented to the top agency in the country, an unprecedented
6 times.
Tuesday, May 13, 2008
6:00 PM - 9:00
PM
Members: $15
Non-Members: $25
Student: $10
At the
Door: $30
Click
here to register
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MEMBER
NEWS
In its fourth annual digital outlook
guide for marketers and advertisers, Avenue
A | Razorfish , one of the world's
largest interactive agencies and buyers of digital online media,
reports that domestic advertising media billings for the agency grew
to $735 million on more than 1,800 web sites in 2007, up 36 percent
from 2006. Register to receive the 2008
Digital Outlook Report and link to
Jeff
Lanctot's blog to stay informed about
media trends throughout the year.
Due to a recent expansion
of its client partnerships, Kleber
& Associates (K&A), introduces
Stacy Robinson as Account Executive and Alicia Diaz-Verson as
Assistant Account Executive. K&A is an Atlanta-based
full-service marketing agency specializing in the home and building
marketplace.
BBDO and AT&T teamed with photographer Pete
Barrett to create seven ads for the new,
More Bars in More Places campaign which is currently running nation
wide.
Midtown Atlanta has seen a steady parade of commercial
editorial and visual efx work bound for The
Lvngrm. The end of '07 and beginning of
'08 was packed with projects for a variety of national and
international brands including: Garnier, Mizuno, SCANA Energy,
United States Marine Corps, Bowen Homes and Club Med.
The List, an information services
company offering qualified, actionable and up-to-date information on
marketing decision makers, announced a 37 percent increase in
inquiry generation and a 107 percent increase in site traffic after
a customer experienced marketing-based site redesign with digital
agency Sparks
Grove.
Mountain
View Group, Ltd. announced the sale of
the company today to two key, longstanding employees, Thomas Gonyeau
and Stephen Pruitt. Founded in 1981 by James Tusty, Mountain View
Group has consistently ranked as one of the premiere film and video
production companies with offices in New York and Atlanta. Clients
have included GE Energy, The Coca-Cola Company, IBM, Raytheon, Home
Depot, and New York State. Mountain View has won over 200
national and international awards
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AD RANT: Moving Downtown
Joe
Snowden
In May of 2007, after almost eighteen years in
business, McRae relocated its offices from a renovated department
store space in downtown Fayetteville (GA) to the Equitable Building
in Downtown Atlanta.
For those of you who don't know,
Fayetteville is a town much like Marietta. Located 20 miles south of
Atlanta, Fayetteville has a lovely downtown district built on a
square around an old courthouse.
I liked being in
Fayetteville for a several reasons. It made us the only agency of
any size south of Atlanta, which gave us a great advantage in
pitching corporations headquartered there. It also provided a
nurturing, cost-effective business environment in which to grow a
fledgling company. Finally-and this became more pronounced as we
grew-I enjoyed being where we weren't supposed to be and
demonstrating that good work and vibrancy are not geo-centric in
nature. We built our business and our integrated service model on
ideas that ran counter to conventional thinking, and there was
satisfaction in being in the "wrong place," operating in an atypical
manner and succeeding anyway.
Over time, we grew to about
twenty-five people and began working with some great clients. And we
won reviews! And we were having a lot of fun.
So why move?
And why move to Downtown Atlanta?
As we picked up more and
more large clients, those clients were more and more likely to be
located in the City of Atlanta or northward. As residential
growth arcs ever-north, the people we wanted to recruit lived
further and further in that direction. We found some great people on
the Southside, there just weren't enough of them.
In
the end, my partner (who lives in Buckhead) and I knew we could do
just fine in Fayetteville, but we needed to be closer to clients and
people, if we wanted McRae to reach its full potential. In thinking
about where to move, the obvious choices were Midtown or
Buckhead. Hence, these were the places we would be least
likely to choose.
In 2006, McRae handled the
communications for Atlanta's NASCAR Hall of Fame bid. We got
to know the people at Central Atlanta Progress, the organization
charged with promoting Downtown's redevelopment, and we met a lot of
the business leaders who had devoted themselves and their
organizations to making Downtown great. From Fortune 500 companies
to local restaurateurs, there is an amazing community-truly a
community-of people at work.
We visited Downtown during the
day, at night, and on weekends-tourists, business people,
club-hoppers and students all melded together in an environment that
felt like a real city with real people. We were sold!
As for
our office location, we went right for the heart of Downtown-to 100
Peachtree Street.
As I told my peers about our decision to
move Downtown, I drew almost as many puzzled expressions as I had
when I told people we were in Fayetteville. There are a couple of
agencies Downtown, but the decision didn't fit into any neat
geographical boxes most agency folks have drawn regarding the
location of agency headquarters. It's amazing, but for an industry
that prides itself in thinking outside the box, we have at least as
many boxes as anyone else.
So how is our contrarian move
working out? We love it! It's been great for business, great
for our team, and we are becoming more and more involved with the
people and causes driving the growth here at the heart of the
city.
If you haven't been Downtown lately, set your box aside
and come on over for a visit. I promise you enjoy it, and I'll
spring for lunch.
Joe Snowden is president of McRae, a
forty-person integrated marketing and communications firm he founded
in 1989. On the Web at www.McRae.com.
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