WE’RE REBRANDING TO AAF ATLANTA

If you were at this year’s American Advertising Awards at the (fabulous) Fox Theatre, you heard our President Savannah Powell talk about switching our branding from Atlanta Ad Club to AAF Atlanta (American Advertising Federation Atlanta). If you weren’t at the awards show…do you hate good times? Do you think creative work should be less celebrated? Do you think bars should be less open?

We’re Ushering in a New Era

We want to make ads in this club, in this club, in this club. And good news: the club will still function the same as it has. Memberships are all the same, same upcoming events, same board. Because we’ve actually been the American Advertising Federation’s Atlanta chapter for decades. That’s why we have the awards show and get to send gold Addy winners on to the regional show. We’ve just kept our original name from our founding in 1909, The Atlanta Ad Club. Yes, we’re old.

Tell Me Why?

Ain’t nothing but an update. As advertising has become less and less geographically locked, our members are more widely connected than ever before. People in Atlanta work for brands and agencies all over. The national organization, AAF, has brand guidelines and consistent naming (i.e., AAF - City) used by the majority of chapters in the country. After holding out for years, we decided it would be more beneficial to our members to have the aligned national branding. This should better reflect the cachet of our organization, helping open more doors and creating more name recognition throughout the industry.

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Bye, Bye, Bye (Ad Club)

We’ll be updating touchpoints with our new AAF Atlanta branding over the next few months. This includes our site, social channels, event materials, email templates, etc.

We will always be THE Ad Club at heart, but we’re excited to start a new chapter bringing together Atlanta’s best and brightest advertisers as AAF Atlanta.

Keep an eye out for our refreshed branding and please don’t mistake us for spam. It hurts our feelings.

May your conversions be high and your CPMs low,

Your Friends at Atlanta Ad Club AAF Atlanta.