Welcome to the 2021 Atlanta American Advertising Awards page!
About the Competition
The American Advertising Awards® (AAA) Show is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local chapter of the American Advertising Federation (AAF) competitions. The mission of the AAA competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local American Advertising Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win an AAA – recognition as the very best in their markets. At the second tier, local AAA winners compete against winners from other local clubs in one of 15 district competitions. District AAA winners are then forwarded to the third tier, the national stage level. Entry in your local AAF chapter competition is the first step toward winning a national AAA.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
How Do I Win An ADDY Award?
Selected judges evaluate the winning work through a scoring process. All entries are evaluated independently, which means there may not be a winner in every category if the entry does not score high enough.
A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY.
The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Become a Member and Save!
Our members receive discounted rates on American Advertising Awards submissions and tickets!
Also get perks year-round, including complimentary tickets to most events.