Join us as some of the top creative minds in Atlanta review the good, bad and ugly of this year’s Super Bowl commercials. This is one of our most popular events so tickets will go fast! REGISTER HERE!

Panelists:        

• Kevin Keith, CMO of Edible Brands
• Andrea Rivera – Founder of Studio H3
• Brandon Rochon – Creative Director, The Fluent Group
• Alex Russell, CCO at Ammunition

Panel Moderator: Roberto Gomez | Chief Creative Officer, Studio SP

Thanks to our host Hothouse!

Thanks to our sponsor Yieldmo!

Meet our Panelists:

Kevin Keith, Chief Marketing Officer, Edible

Kevin Keith has spent his storied marketing career working on behalf of some of the world’s most iconic brands, including Citibank, Mercedes-Benz, UPS, Coca-Cola and most recently, Chief Brand Officer at OrangeTheory Fitness. At OrangeTheory, Kevin built a marketing team and capability that helped create a $1B brand with over 1,500 studios in 23 countries.

Starting his career working at the most dynamic advertising firms in New York City, Kevin became widely known for his passion in bridging business, brand purpose and creativity to drive brand momentum and growth. Possessing a passion for creating or reinventing brands into modern cultural icons, Kevin has an enviable track record of transforming brands and has been a recipient of numerous industry awards, including the 2019 FORBES NEXT CMO “Game Changing Marketing Leader”.

Today Kevin is the Chief Marketing Officer of Edible, headquartered in Atlanta, where he is leading the transformation of the brand into a modern on-trend gifting destination.

Andrea Rivera, Founder of Studio H3

Andrea is the founder of Studio H3; an Emmy-awarded advertising agency focused on connecting diverse audiences through culturally relevant content.  As a member of the 1.5 generation, her cultural experience bridges both mainstream and Latino cultures, providing for a unique insight into the full spectrum of multi-generation Latino audiences in the United States.  Her understanding of the landscape of US based Latinos, their unique cultural nuances and integration into the tapestry of their local market allows her to guide brands in crating meaningful connections with this rapidly growing segment of the US economy.

Andrea, a first-generation college graduate and business owner, is passionate about promoting higher education and entrepreneurship among Latinos.  A servant leader, Andrea contributes time and talent to organizations that uplift Latinos throughout the country.  Currently, she leads the Georgia Hispanic Chamber of Commerce as Chairman of the Board, serves as on the board of directors for HoPe, is a board member of the Miami High School Alumni Scholarship Foundation and leads the Cruz Family Foundation Scholarship Program since 2014.  She is also the founder and past chair of EME de Mujer, the flagship organization for Latina entrepreneurs in Georgia.

Andrea was honored as one of Georgia’s 50 Most Influential Latinos in 2021, her company was named Small Business of the Year in 2015, and in 2014 she was recognized as a Rising Star by the Women’s Entrepreneurial Project in Georgia.   Andrea has been recognized for her business and civic leadership in several media outlets including The Atlanta Journal Constitution, the New York Times, Univision, Telemundo, Mujer Magazine and Latina Style Magazine.

Brandon Rochon, Chief Creative Officer at The Fluent Group

Brandon has spent his entire career proving that advertising means nothing if it can’t make a lasting impact on culture. Like any visionary, he learned the rules before he broke them. 

Brandon started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer. With a few years in NYC under his Jordan’s, Brandon was offered a job in Europe where he joined the award-winning TBWA/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation,Heineken and Nissan. After five years at TBWA/Paris, he decided to take on another challenge in the most romantic city in the world and moved to Ogilvy Paris where he became the Global Lead of Coke Zero and launched it to the world, while working on other brands such as Louis Vuitton, Perrier and Ford.

After seven years in Paris, Brandon came back to the US, to Leo Burnett Chicago where he was SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. After that, he continued west to Los Angeles, taking the helm of Kastner North America, the global agency of record for Red Bull, as Managing Chief Creative Officer. At the same time, he was driving other entrepreneurial triumphs as co-founder and CCO of SNKR INC, a global media company focused on the people in and around sneaker culture. In 2019, Brandon then co-founded The Fluent Group, An Innovation and Venture Brand Studio.

Brandon is a supremely talented and intuitive creative leader with a dynamic presence, a passion for the creative discipline and a strong desire to evangelize for how creative can power future growth for his clients.

Alex Russell, Chief Creative Officer at Ammunition

Alex is currently working as Ammunition’s Chief Creative Officer. He started in Boston at Arnold Worldwide working on Volkswagen’s “Drivers Wanted” campaign, ESPN and Truth anti-smoking.

He swapped coasts to work at Venables Bell and Partners in San Francisco where he helped lead a global rebrand of Intel. He then returned to his home state to work at BBDO Atlanta where he co-led the two longest-running campaigns in AT&T’s history, one being “The Kids Campaign” with SNL’s Beck Bennett. Next he worked as Executive Creative Director at KO:OP – the Coca-cola Company’s in-house agency.

Along the way he’s won awards at Cannes, D&AD, One Show, Effies and CA to name a few. He currently lives in Atlanta, GA with his wife Miyoung and three sons, all of whom have no idea what he does for work. And what’s worse, they don’t care.