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SEPTEMBER 9-11, 2021   |   HYATT REGENCY ATLANTA

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CONFERENCE AGENDA

SEPTEMBER 9th

3PM and on

Hyatt Regency Atlanta

SOME GUESTS BEGIN TO ARRIVE

7:00PM and on

Hyatt Regency Atlanta - "Twenty-Two Stories" lobby bar 

Or other locations

WELCOME HAPPY HOUR AND DINNER ON YOUR OWN

SEPTEMBER 10th

9:30AM - 4:30PM

HR International Tower - Lobby Level

REGISTRATION

8:30AM - 11:00AM

HR Vinings Room - Conference Level

AAF DISTRICT 7 EXECUTIVE COMMITTEE MEETING

(Executive Committee to Attend)

12:00PM - 1:50PM

HR International Ballroom South

OPENING LUNCHEON & KEYNOTE SPEAKER

Kyle Stapleton - "The South's Got Something to Say"

How many cities can claim that culture is their #1 export? In a time when people increasingly can live anywhere, what’s the value of a place? To be somewhere – and especially to stay there – must mean something, and we can learn a lot about that from Atlanta, a rapidly growing city whose #1 export is its influential culture. Learn a bit about what Atlanta “means” in this talk, and with any luck, it may even help you shift your thinking around the function of advertising in society.

That is, you might just find your own Something to Say.

2:00PM - 2:50PM

HR International Ballroom North

D7 CLUB OPERATIONS WORKSHOP

"AAF in a Post Pandemic World"

Moderator:

  • Leigh Farrior || District 7 Board Chair and COG Secretary/Treasurer

3:00PM - 3:50PM

HR International Ballroom South

How The TikTok Algorithm Works & How To Combat It

  • Nathan Pyle | Fanfluencer
  • Gabby Henson | Fanfluencer

4:00PM - 4:50PM

HR International Ballroom North

D7 CLUB OPERATIONS ROUNDTABLE

Membership Roundtables: "Engagement" and "Retention"

5:15PM - 6:30PM

Meet in Hyatt Regency Lobby

BREAK & Optional Walking Tour of Centennial Olympic Park

Let's get outside to walk around Atlanta's 22-acre park in the heart of downtown! Get a nice view of CNN Center, The Tabernacle, World of Coke, GA Aquarium, and others!

7:00PM - 10:00PM

HR International Ballroom

WELCOME RECEPTION & HEAVY HORS D'OEUVRES HAPPY HOUR

Hosted by Fanfluencer

10:00PM - midnight

On Your Own

LATE NIGHT ON YOUR OWN

SEPTEMBER 11th

8:00AM - 11:30AM

Hyatt Regency Atlanta

REGISTRATION

8:30AM - 9:00AM

Outside Hyatt Regency Ballrooms

RECOVERY BAR & BREAKFAST

9:00AM - 9:50AM

HR International Ballroom South

MORNING KEYNOTE

Melissa Proctor - "Play in the Gray"

10:00AM - 10:50AM

HR International Ballroom North

DISTRICT 7 CLUB WORKSHOP

American Advertising Awards

Speaker:

  • Sarah Jones || District 7 Historian and Eastern Region Rep

 

11:00AM - 11:50AM

HR International Ballroom North

DISTRICT 7 CLUB WORKSHOP

"Communications is Key"

Speakers:

  • Jonathan Palmisano || Regional Director
  • Rebecca Royen || Regional Director

12:00PM - 1:20PM

HR International Ballroom South

LUNCHEON & KEYNOTE SPEAKER

Tripp Crosby - "How to Make Very Very Viral Content"

1:30PM - 2:20PM

HR Vinings Room - Conference Level

REGIONAL DIRECTOR MEETING

 

1:30PM - 2:20PM

HR International Ballroom North

DISTRICT 7 CLUB OPERATIONS ROUNDTABLE

"Value of AAF"

2:30PM - 3:50PM

HR International Ballroom South

DISTRICT 7 BOARD MEETING

 

4:00PM - 4:50PM

Governor's Suite

COP MEETING / PRESIDENT'S RECEPTION

(All Presidents to Attend)

 

4:15PM - 6:00PM

On Your Own or Hyatt Regency Pool

BREAK OR LET'S GO SIT OUT BY THE POOL!

Time on your own, or time to sit out by the pool and relax after a day of learning.

7:00PM - 10:00PM

HR International Ballroom South

CLOSING RECEPTION & MOUTH OF THE SOUTH

Time for a Lip-Sync battle! This year's theme? Girl Groups!

(Email [email protected] if you would like to participate and send your song choice.)

10:00PM - midnight

On Your Own

LATE NIGHT ON YOUR OWN

SEPTEMBER 12th

7:00AM - 11:00AM

Hyatt Regency Atlanta

GUESTS CHECK OUT OF HOTEL