Social Media Strategist

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Sparkloft Media
Atlanta
JOB DESCRIPTION:

We are a social-first creative agency with headquartered in Portland, with offices in Atlanta, DC and Miami. We are passionate about bringing innovative and engaging social media campaigns to our diverse clients. Many of our clients are in the travel and tourism industry, so it helps if you have a passion for exploring the world. Copywriting, content management and data skills are all a plus.

Here are the details:

Primary Job Description:

The Social Media Strategist is responsible for maintaining the day-to-day relationship with assigned accounts to ensure social media and associated campaigns are being used effectively to support client’s business objectives.

Essential Duties and Responsibilities:

  • Independently manage client relationships with assigned accounts and support client relationships with larger accounts to maintain and grow client business by exceeding client’s expectations
  • Develop and implement social media strategies that help client achieve brand, marketing, communications and sales objectives using inputs from clients, social media monitoring tools, competitive analysis, and secondary research
  • Present social media concepts and ideas to clients and relevant team members
  • Develop creative concepts and assets
  • Identify and work with relevant influencers for client programs
  • Manage paid media programs on social channels for clients
  • Use analytics tools and interpret data to present meaningful insights to clients and use insights to continually improve strategy and creative
  • Identify and report on relevant trends (clients industries, social, digital, pop culture)
  • Understand key legal aspects of social media management and content creation (e.g. copyright, privacy, user data storage, contest rules, COPA etc.) and ensure compliance
  • Maintain client profitability by tracking time & cost and ensuring projects stay on budget and within scope

Experience and other Skill Requirements:

  • Bachelor’s degree from a four-year college or university in a related field of study or equivalent combination of education and experience
  • 5+ years of professional level social media experience preferably working with large brands or for an agency
  • Well versed in all leading social media platforms with a passion for social media and social media trends
  • Understanding how social media can be part of owned, earned and paid communications strategies
  • Strong analytical and math skills with proven ability to demonstrate data interpretation capabilities as it relates to real time marketing
  • Understanding how social media initiatives produce a positive ROIs
  • Exceptional written and verbal communication skills with the ability to write professionally for varied audiences and in different voices
  • Comfortable presenting in front of clients and colleagues
  • Ability to succeed in a fast-paced, ever changing environment and meet absolute deadlines while exceeding client and team expectations

Requirements for all Sparkloft Media positions:

  • Care more: exceptional customer service skills
  • Curiosity: a high level of interest in constantly learning new things
  • Problem solving: ability to identify and understand problems and willingness to solve them
  • Sensitivity: a high level of awareness for the needs of colleagues, clients and the Sparkloft Media business
  • Entrepreneurial spirit: a mindset that embraces critical questioning, innovation and continuous improvement
  • A global perspective and understanding of different cultures  (ideally obtained through lots of travel)
  • The absolute willingness to occasionally work nights, weekends or holidays (social media never sleeps)

At this time, we are not seeking assistance from recruitment firms to fill this role. Please do not call regarding this position, as we are not equipped to respond efficiently.

APPLICATION

JOB TYPE:

Full-Time