Senior Analyst, Advanced Analytics

JOB SUBMITTED:

August 16, 2021

JOB DESCRIPTION:

Job Description

Overview:

The Sr. Analyst will work with clients to provide recommendations, deliver insights and improve digital marketing performance. This position requires consulting, marketing, and analytical skills. The Sr. Analyst will apply knowledge of online marketing to solve our clients’ business problems and work collaboratively with Media, Strategy, Account and Analytics Leadership to drive marketing excellence and efficiency for our clients. Role

Objectives:

Analyze a breadth of media, video, social (specifically organic and paid), mobile, web and database data to provide insight into the performance of clients’ omni-channel marketing programs

Knowledge of Facebook/Instagram, Twitter, and Pinterest analytics and dashboards

Develop overarching measurement strategies and reporting of key business metrics

Provide insights and develop recommendations based on measurement reporting and analysis

Maintain functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements

Internal account team facing responsibilities representing all marketing analytics and emerging trends

Work closely with respective team members from various disciplines (media, creative, account management, research) within the agency and the client to optimize and coordinate campaign strategies

Definition of program key performance indicators (KPIs) as well as program measurement methodologies

Manage the tracking & reporting deliverables

Ensure consistent & relevant analytics designed to optimize & influence strategic direction

Develop and manage testing roadmap aligned to strategic direction and a deployment schedule for the program

Other responsibilities as assigned

 

Qualifications:

Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics or business equivalent preferred

4-7 Years in Digital Marketing Analytics

Detail-oriented while keeping sight of bigger picture/trends, intellectually curious

Able to think about both practical and visionary uses of available data

Proven track record of driving analytical insights into tangible results

Demonstrable knowledge of analytics platforms, testing tools and other business intelligence tools

Video, Social and Web data experience

Experimental test design (A/B split, multivariate testing)

Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value

Visual presentation of data through Excel, Tableau, etc.

Passion for Analytics, Measurement and Testing

Strong Storyteller and Insights communicator

Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

Excellent communication, management and time prioritization skills

Work autonomously to drive best practice adoption across a wide variety of clients and verticals

Deep understanding of marketing, advertising, and customer profiling

Additional Information

All your information will be kept confidential according to EEO guidelines.

JOB TYPE:

Full-Time