Marketing Specialist - Global Industrial Safety

JOB SUBMITTED:

July 12, 2023

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TenCate Protective Fabrics
Union City
JOB DESCRIPTION:

In high-risk work environments, protective fabrics play a paramount role. They serve as a shield, safeguarding individuals from harm and allowing them to perform at their peak while keeping their focus on what truly matters—their profession. At our company, we specialize in developing fabrics that employees genuinely enjoy wearing, regardless of the risk level they face. Whether professionals are confronting the perils of thermal events, enjoying a well-deserved break with colleagues, or simply seeking a safe journey home after a challenging day, our fabrics provide the protection they need without compromising comfort.

We are actively seeking a Marketing Specialist for our Global Industrial Safety Segment (energy & utility, oil & gas, chemical, metal & steel, and manufacturing). In this pivotal role, you will collaborate closely with global cross-functional teams to gain an in-depth understanding of the unique needs and preferences of professionals operating in these challenging sectors. Leveraging your expertise, you will craft compelling marketing campaigns, help develop engaging content, and deliver impactful messaging that effectively communicates the immense value of our industrial safety fabrics. You will drive awareness, generate leads, and position our brand as the trusted choice in the industry. This is a hands-on role that requires the individual to be an excellent project manager, talented writer, storyteller, editor, and content creator that has the ability to create clear, focused messaging to engage our targeted audience.

By joining our team, you will become part of an organization wholly dedicated to the well-being and safety of professionals in high-risk environments. Take this opportunity to make a tangible impact in ensuring the safety and success of professionals worldwide. Join us as we continue to lead the industry, offering the highest quality protective fabrics and empowering individuals to perform at their best while knowing they are well-protected.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Collaborate with other internal teams to develop and monitor strategic marketing initiatives and programs.
  2. Develop and manage segment product marketing materials.
  3. Develop, coordinate, and design marketing events and tradeshows.
  4. Liaise with external vendors to execute promotional events and campaigns.
  5. Coordinate and implement outbound and inbound marketing activities including the production of marketing materials and content development.
  6. Monitor and manage marketing project timelines and budgets.
  7. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  8. Manage relationships between internal teams and outside vendors/agencies.
  9. Conduct market research and analyze trends to identify new marketing opportunities.
  10. Provide administrative support to the marketing team as needed.
  11. Undertake individual tasks of a marketing plan as assigned.

Competencies

  1. Creative Thinking
  2. Project Management
  3. Prioritization Skills
  4. Organization Skills
  5. Problem Solving Skills
  6. Effective Communication
  7. Presentation Skills
  8. Customer Service
  9. Teamwork

Supervisory Responsibility

This position has no direct supervisory responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers and smartphones.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk, sit, walk, stand, and hear. This is largely a sedentary role; however, employee may be required to reach with hands and arms, climb or balance, kneel and occasionally lift up to 10 lbs. Specific vision abilities required by this position include close vision, distance vision, and color vision.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are generally Monday through Friday, 8:30am to 5pm. Occasional evening and weekend work may be required as job duties demand.

Travel

This position involves up to 25% of both domestic and international travel.

Required Education and Experience

  1. Bachelor’s degree in marketing, communications, or related field.
  2. 1-3 years working in a corporate marketing department or advertising/creative agency.
  3. Experience in traditional and digital marketing communications.
  4. Proven track record of working with production teams and agencies.
  5. Working knowledge of the Adobe Creative Suite (Photoshop, Indesign, Illustrator, etc.)
  6. Advanced knowledge of Microsoft Office including Word, Outlook, Excel and PowerPoint.
  7. Working knowledge of online resources including social media and content management systems.
  8. Working knowledge of sales and marketing automation tools.
  9. Willing to work within an international environment and team.

AAP/EEO Statement

TenCate Protective Fabrics provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Equal employment opportunity applies to all terms and conditions of employment, including recruitment, selection, hiring, training, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and demotion.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

JOB TYPE:

Full-Time